New Books in Business, Management, and Marketing cover image

Wendy Smith and Marianne Lewis, "Both/And Thinking: Embracing Creative Tensions to Solve Your Toughest Problems" (Harvard Business Press, 2022)

New Books in Business, Management, and Marketing

CHAPTER

The Importance of Trade-Offs in Strategy

Gregory Miron: I didn't even know about Paradox Studies until I encountered your book. But what's interesting about your work, if I could summarize it, there's so many different things embedded in your work. He says the underlying idea is that our world is constructed with interdependent opposites. Miron: If we move away from binary linear thinking about them and apply a more holistic interdependent approach, we come to better decisions.

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