The Whole Foods Fish Counter

I didn't think I could write about the grocery store without having some substantial time in a grocery store on the retail floor. All of that comes from this up close and personal encounter with things. It really refreshes the language if you're experiencing it, not writing from a point of abstraction. So to me, it was just a no brainer in terms of like, I like the immersive approach in general. But also I think it subverts a lot of cliches like you're walking around with these set ideas of what something is and then you experience them in real life and it never matches one to one.