CTV ads: where CTV fits in your user acquisition strategy
Growth Masterminds: mobile growth podcast
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The Advantages of CTV Advertising
This chapter explores the benefits of CTV advertising compared to traditional linear advertising, including the ability for marketers to adjust strategies without high costs and the lower barriers to entry. It discusses the shift in consumer behavior to streaming and the rise of CTV ads, as well as the misconception of using CTV solely as a performance channel.
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