Tesla's Entry into the Indian EV Market and Learnings from Tata Motors

Known for its high-end EV models, earlier this year, Tesla went on a cost-cutting spree. Six months ago, though, the EV maker was on the verge of shutting down its office in India. 

But last week, the company took up a sprawling office space in Pune on a five-year-long lease. And last month, it was reported that Tesla plans to set up a factory in India with a yearly capacity of 5 lakh EV units. 

Now, at a time when there is a general fall in EV prices, it is admittedly chasing growth—even if it comes at the cost of profitability.

In fact, the starting price range of Tesla models in India could be as low as US$24,000. 

It looks like the EV-making global giant is picking up cues from the reigning giant of India's passenger EV market—Tata Motors.

Tune in to find out how.

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