
18 // Privacy
Metamuse
00:00
The Difference Between Analytics and P I I
I do think that the differentiation between analytics and p i i is important and good. It's much easier to offer soft ware if you have access to this analytic data, where is at a relatively low cost to individuals in terms of their privacy. The browser finger printing stuff, which is sort of knowing exact resolution of the screen and you know what version of the operating system thereon. You tie that together with some other data, some time stamps and things, you can work backwards from there to pin point someone repeatedly. Well, that's even a step further on the privacy focused products.
Play episode from 36:29
Transcript


