Free to play games typically don't make any profit for the first few years. Instead of going to a superbll ad, it's going to he people who are actually using the product. The other piece that's important is the ingame economy,. So when you buy a digital a skin in a fortnight, that money just goes to epic games, right? That's pure profit. It's pretty wonderful business model. But in the future, maybe 30 % of it goes to epic and 70% go to a pool that gets distributed back to the players. Is is kind of where the future lies. And i think that's really positive for players, right?

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