Episode 133: Perfecting UX Personalization with Michelle Parsons of Product School
Product Thinking
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Importance of Personalization in Consumer Products
This chapter discusses the importance of personalization in consumer products and how it can enhance user experience. The speaker shares their experiences at Kayak and Spotify, highlighting the need for personalization to make products more defensible and improve user satisfaction. They also discuss the process of personalization, working with engineers and product managers, and testing and improving algorithms.
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