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Cody: I just did a thread about kind of what's working right now and you know blew up a little bit and I just got some good feedback on it so I just want to kind of break it down. Cody: We're spending probably 35% more than last month and we'll pretty much test every single ad we run if if it's worthwhile whether it's for you know Bobby's in it or whether that's ugc content creator whitelisted versus not. "Nearly always whitelisted wins better thumb stock rates so better hooks uh people stop more people watch for longer"