336: The Story of The Wonderful Company
The Modern Acre
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The Rise of Wonderful Mandarin Brands
This chapter explores Paramount's shift into the Mandarin category, sharing the success story of Cuties mandarins developed in partnership with the Evans family. It highlights the advanced technology and branding focus at Paramount's citrus packing facility, showcasing their evolution into 'The Wonderful Company'. The narrative emphasizes the strategic branding efforts, business expansion, and successful marketing campaigns that propelled the company to become a multibillion-dollar entity.
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