Unpacking Retail Metrics: The Case of Macy's

This chapter critically analyzes the poor performance of department stores, focusing on the deceptive metrics of companies like Macy's. It highlights the tension between brand equity and real estate value, while also considering the implications of evolving accounting practices on market valuations. The discussion further reflects on how traditional financial indicators may struggle to adapt in a landscape increasingly dominated by intangible assets and high-tech companies.