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The Future of QuickBooks

Earmark Podcast | Earn Free Accounting CPE

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Intuit's Evolution with AI in QuickBooks

The chapter explores Intuit's journey with AI in QuickBooks, introducing Intuit-assisted offerings like QuickBooks Live bookkeeping and tax services while facing backlash from users and accountants. It delves into the challenges of blending software and service businesses, the shift towards lower-cost assisted services, and the strategic emphasis on AI automation for bookkeeping tasks.

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