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11min chapter
MGA Entertainment: Isaac Larian
How I Built This with Guy Raz
The Rise of Consumer Electronics Importing
The chapter delves into the speaker's journey in importing consumer electronics from Japan, Singapore, and Hong Kong to the USA, focusing on the lucrative market for Sony Walkmans. It covers their transition into arbitrage business, securing deals through negotiations, and expanding beyond Walkmans. The narrative showcases their strategic approach in capitalizing on shortages, price differences, and their pivotal moment in securing the distribution license for Nintendo game watches.
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