2min chapter

How I Built This with Guy Raz cover image

Jovial Foods: Carla Bartolucci

How I Built This with Guy Raz

CHAPTER

How Did You Gettraction With Incorn Flour?

It took six months for ironcorn to be off the shelf. So it did not do well. But we also had a lot of people that were embracing the flour. They wanted to bake at home with something that they felt was pure. Now we were selling it direct, direct consumers. Meantime, you're not getting traction with the incorn post at whole foods. Pretty soon after whole foods dropped, you decided to offer te cooking retreats in tuscany,. Like for people to come and learn how to cook with incorn flour.

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