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[recession series] How to grow during a decline with Moeed Amin
Outbound Squad
Seeing Around Corners
For every dollar they're increasing a price there is some sort of leakage or damage as happening on one on their trade promotions. Trade promotions tends to be the second or third largest line itemin in an f m c g company's piano, andit can run into billions. So you're helping them see things that they weren't aware of. The lotus blossom exercise is not just a marketing tool, but it's an ideation tool. And what it mas ye happens, is to think about a lotus flower. You've got the core thing that you help them with, and what you're looking at is just like the petals. But then your job is to help bring
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