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Designing your way forward with David Hoang | Webflow

The Optimal Path

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The Role of Customer Centricity in Prototyping

We run in one week' prince. For the prototyping work that we've been doing, we try to fail as fast as possible. You want to get feedback from both customers and stake holders pretty early on. We do what's called rolling research, which i think is a pretty common practice for its like our research obperson will make sure there's always a customer available every other week or every month.

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