Is Squares' Goal Just to Make Credit Cards Easier to Use?

We want to make payments feel amazing. We want to make this exchange of value feel awesome. There's a ton of stuff we can build hooked off the transaction that's really, really interesting and has never really been done before in a cohesive way. And that's what we're focused on is building that cohesive story and end. With the rapid growth of the square, how are you actually keeping up the company? Especially with all the wireless transmission of the data which contains credit card.