If you are creating externalities in society, such as shortening people's attention spans or harming mental health, we're going to have taxes for those things. And if the better you satisfy those metrics, there's going to be this part of that 70 % of the revenue that we'll hold on to. I think one of the things with apple, and i said this on the joe rogan podcast a few months ago, that apple thinks that it can be one of the good guys by not being one of the bad guys. It is building technology that they sell to you. You're the customer, not the product. These are kind of, i'm just playing around with ideas

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