7min chapter

The Agile Daily Standup - AgileDad cover image

Go-To-Market Strategies For New Products and Services

The Agile Daily Standup - AgileDad

CHAPTER

Crafting an Effective Go-To-Market Strategy

This chapter delves into the essential components of an effective go-to-market strategy for introducing new products and services. It highlights the significance of understanding target audiences, creating a compelling value proposition, and developing promotional and distribution plans, supported by examples from popular culture.

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