Crafting an Effective Go-To-Market Strategy

Go-To-Market Strategies For New Products and Services

In short, a GTM is a comprehensive plan for introducing a new product or service to the market. A GTM differs from a marketing strategy which is a long-term strategy (could ideally be years in the future) that outlines a business’s overall marketing objectives. A GTM is aimed at a specific shorter-term timeframe and asset (product or service).

Businesses prepare GTM strategies to optimize potential success and minimize risk when introducing a new product or service to market. 

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