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6min chapter
Lessons From The #1 TikTok Shop Store In The US
The Andrew Faris Podcast
Building Creator Relationships in the TikTok Era
This chapter explores the strategic shift in brand marketing towards fostering relationships with content creators before the emergence of TikTok Shops. It emphasizes the growing importance of understanding creator motivations and the need for brands to adapt their outreach strategies in the rapidly changing digital landscape.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode