AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Risks of Innovation and Controversial Super Bowl Marketing
This chapter explores the hazards associated with contract-based innovation in the private sector, alongside the motivations driving independent risks taken by contractors. It also analyzes a contentious Super Bowl advertisement by HIMS and HERS Health, focusing on its critique of the healthcare system and the backlash it faced contrasted with the company's stock performance.