Sales Engineering Is a Human Business

For every sport, some people do it professionally, and others are amateurs. One of the bigger differences is that professionals get paid, amateurs don't. When it comes to solution engineering, there are also some professionals and others who work like amateurs, even though they both get paid. We discuss this specific topic with Bill Balnave. We explore the key differences between professionals and amateurs within the industry. Bill shares insights from his extensive career in presales and customer success, while emphasizing the significance of having the right team and environment to stay motivated.