How to Scale Your Business With a Newsletter

I think the main thing with newsletters that stick right now is that you have to create the expectation in the consumer's mind that this is what I deliver every time. The hustle did very well was they use the hustle as like a bridge to get paying members, which is now what I'm doing for marketing Xamarin. Don't just think of it as like, what's something I could get in their inbox? No, it's something how this is your newsletter is something that you make part of someone's life.

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