Climate on looks at how race, gender and identity affect the way we experience the outdoors. Rick ridgeway is former vice president of public engagement at patagonia. amanda machato is a writer and facilitator whose work explores how race,gender and identity affect our outdoor experiences. We're talking about access and equity for people in nature, and the role of capitalism in the outdoors industy.
Rick Ridgeway estimates he’s spent about five years of his life sleeping in tents, often in the world’s most remote places alongside fellow outdoor adventure luminaries. Ridgeway worked for Patagonia for 15 years and was behind the company’s infamous “Don’t Buy This Jacket” ad campaign, which paradoxically advocated sustainability and increased sales.
Outdoor companies like Patagonia may push for sustainability, but they largely still present a mostly white, wealthy experience with nature, which can be off-putting for people of color. “You know if you can't see yourself in those spaces then it’s hard to feel invited or welcome in that movement,” says writer and social justice facilitator Amanda Machado.
What is the role of corporations in conservation? And how can the outdoor industry help make nature more safe, accessible and welcoming for all?
For transcripts and other information, visit: https://www.climateone.org/watch-and-listen/podcasts
Guests:
Rick Ridgeway, former Vice President of Public Engagement, Patagonia
Amanda Machado, writer and social justice facilitator
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