This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose cover image

Special Episode: Behind the Scenes of This Old Marketing (340)

This Old Marketing - News Podcast Weekly with Joe Pulizzi and Robert Rose

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I Love Square

square is broad enough that nobody will ever remember if i, when i still do this. The world doesn't need yet another show about small businesss overcoming challenges. Generically crickets. I mean, if you white label this, how will you know it's square? You don't write ah, that's also the ilane. And i love square. I think a square is great company. But you know what that tells me? Talking is it talking squarely? Sounds like a campaign. We're gont try this for six months, seven months, then we'll trot try square the magazine, and then we'll try something else.

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