TikTok's CEO on its future -- and what makes its algorithm different | Shou Chew | TED Tech
TED Business
The Evolution of the Recommendation Algorithm
It's pattern recognition based on your interest signals. We don't actually ask you 20 questions on whether you like a piece of content, what are your interests? We built that experience organically into the app experience. And through this recommendation algorithm, we have found that it connects people together. People find communities. You can imagine a lot of people using that window to discover new things in their lives.
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