138 - What is a brand? — with Dr. Christine Looser
The Futur with Chris Do
The Art and Science of Branding
This chapter explores the intricate landscape of brand science, highlighting companies like Apple and Nike as case studies for effective branding strategies. The discussion emphasizes the importance of intentional branding, understanding customer desires, and maintaining a consistent brand identity that resonates with target audiences. It also addresses common misconceptions about branding's value within businesses and the need for education on its psychological impact.
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