Launched in June, Impact X is a bold new initiative from SportsPro and SportQuake which spotlights the most impactful, creative and effective partnerships in sport.

Featuring unique collaborations and original ideas that are redefining the landscape of sports marketing, Impact X showcases 50 of the best partnerships and activations from the past five years – spanning innovative uses of technology and compelling athlete-led content campaigns, to social impact initiatives and award-winning cultural crossovers.

On this episode, SportQuake CMO Olivia Gillibrand joins SportsPro’s Michael Long and fellow Impact X advisory panel member Steve Martin, the founding partner of MSQ Sport + Entertainment, to discuss the project and the standout work featured within it.

Key talking points:

How impact is defined in this new era of sports marketing
The key ingredients for a truly impactful collaboration
How strategic clarity and creative inspiration unlock marketing effectiveness
How brands can leverage creators and online communities to build audience connections and cultural relevance
Brand x sport partnerships to watch this year

To find out more about Impact X and download the full casebook, click here.

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