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Cainiao's Big Growth Despite an Uncertain Strategy. An Example of Alibaba’s Management Playbook. (256)

The Tech Strategy Podcast

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Navigating Alibaba's Logistics: Cai Niao's Growth Journey

This chapter analyzes Alibaba's logistics arm, Cai Niao, from its inception to 2023, highlighting the complexities of its management strategies. It emphasizes the importance of understanding customer needs and competitive behaviors while illustrating the nuanced realities of implementing effective business strategies.

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