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#145: Matt McGarry – The man behind email acquisition for The Hustle, Codie Sanchez, Sahil Bloom, and The Milk Road
Creator Science
The Importance of Broad Targeting on Facebook
Facebook is using an acronym called ATT, which stands for app tracking transparency. It's based on JavaScript that tracks something called a cookie on your browser or on your phone. For iOS devices, we're not able to track them in the same way as other devices. With broad targeting, we can get a CPM of less than $10 or $20.
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