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The cost per thousand impressions or the c p ms that pod casting commands, at least now, and may be attributable to the audience that it has. For anyone in sort of advertisingor who has done on line advertising, it's pretty unrealy. The average u two c p m and 20 14 was 14 dollars. Web display ads can get anywhere from ten dollars, five dollars. You know, pod castings is like total breakout. And i think for this show we'd be between 25 and 50 dollars.