#344: Retail Loyalty, Coalition Loyalty and Banking Loyalty Trends with Comarch's Piotr Kozlowski
Let's Talk Loyalty
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The Disintermediation of the Travel Agency Business
In 1990, airline companies on a distribution cost were at the level of 12%. Now they're ranging between two to four percent. The biggest bargaining power was in the hands of those who were actually owning a channel. Today, this bargaining power is shifting to those who actually own a customer and own data concerning customers. It looks like we are going for the same kind of evolution within the retail space. There will be much bigger pressure on a traditional with your brick and mortar.
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