Finding Your Photography Niche

This chapter delves into the importance of niching down in the photography market to attract a more targeted audience and position oneself as a go-to resource. It explores the balance between being too niche and too broad, and how finding a specific niche can help stand out, attract better clients, and command higher prices. The chapter also highlights the significance of conducting research to determine the ideal positioning that resonates with both the photographer and their target audience.