This is Part 3 of a 5-part series on my biggest business predictions for 2026.
In this episode, we’re talking about positioning and what I believe will be the clearest way to stand out next year:
👉 Create a Two-Fer.
In 2026, the businesses that cut through the noise won’t be louder.
They’ll be more interesting.
I break down why pairing two unexpected ideas, formats, or outcomes (what I call a Two-Fer) creates instant intrigue, clarity, and memorability.
This isn’t about being gimmicky.
It’s about smart positioning that makes people lean in and say, “Wait… what?”
In this episode, I cover:
- What a Two-Fer is and why it works so well in positioning
- Real examples of weird-but-brilliant combinations (and why they convert)
- How changing format, location, or delivery can refresh any offer
- How I positioned Borrow My Podcast as a Two-Fer and why it worked
- Why “normal” services and offers are harder to sell in 2026
- How to build Two-Fers into services, programs, content, and collaborations
- Simple prompts to help you find your own Two-Fer positioning
If your offer feels solid but invisible or if your messaging sounds like everyone else’s, this episode will help you rethink how you’re presenting what you already do.
This is Part 3 of 5.
The series continues with more predictions on what will actually work in online business and marketing in 2026.
👉 Come DM me on Instagram @systemssavedme and tell me:
What’s the weird combo you can’t stop thinking about?
