morning brew founder Alex Unsi says that the vast majority of people decide to be curious when it's convenient for them, rather than seeking out the rabbit hole by themselves. By having this trusted relationship and serving up value in a convenient way, an easy way, on a silver platter, we are able to by pass literally thousands of other articles that have been created in the history of the internet about the same sorts of topics. "I implore you to think about is you can't take for granted not only the value that you've built in having a trusted audience," he said.