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The Godfather of Influence, Dr. Robert Cialdini

The Science of Success

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The Importance of Pre-Swasion

Pre-Swasion describes the process of gaining agreement with a message before it's been sent. How can we get someone to buy into an idea before we've even presented it to them? There is a key moment that allows a communicator to create a state of mind in recipients that is consistent with the forthcoming message. It was 30 years between the writing of Influence and Pre-Swasion.

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