This chapter discusses how television audiences are measured and the relationship between measurement and advertisers. It explores the differences in audience figures for broadcast news and the emergence of cable news networks like Fox News and MSNBC. The chapter also touches on the changing character of news and the segmentation of political ideologies.
What was media like? How has media changed? In this episode, we talk to Princeton Professor Markus Prior about the architecture of public media, over the period of what he calls "broadcast democracy," and in the period we're living within today. How does that architecture affect the politics that is possible?