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13min chapter
S5E11: Gashed Hull: Broadcast Democracy: Markus Prior
Another Way, by Lawrence Lessig
Measuring Television Audiences and the Emergence of Cable News Networks
This chapter discusses how television audiences are measured and the relationship between measurement and advertisers. It explores the differences in audience figures for broadcast news and the emergence of cable news networks like Fox News and MSNBC. The chapter also touches on the changing character of news and the segmentation of political ideologies.
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