Banking Transformed with Jim Marous cover image

How Jenius Bank is Revolutionizing Banking with Personalized Insights

Banking Transformed with Jim Marous

CHAPTER

Targeting High Potential Digital Optimizers

This chapter explores the demographics of digital banking, focusing on 'high potential digital optimizers' who seek improved financial management through technology. It discusses the shifting customer attitudes toward banking services, emphasizing the need for efficiency and support in a post-pandemic landscape.

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