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Summer Stories to Savor

After Hours

CHAPTER

The Importance of New Stars in Sports

The latest example is obviously Messi's move to Inter Miami. Social media sensation tickets I read went from less than $100 to see them play and now somewhere in the $2.5,000 category. And basically as a result of one person's involvement. The Saudi-LIV-Golf-PGA thing. It reminds me what's happened in cricket,. What's happened in lots of places where a pool of capital can just change the game. With Paris coming up, there's just going to be lots of opportunities to see really world-class talent in your country perform at very, very high levels.

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