This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Anatomy of a Content Creator (322)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Content Strategy Versus Content Marketing - It's Not a Fight.

CNN's John Sutter talks about the difference between content strategy and content marketing. He says passion is important, but it doesn't have to be a prerequisite for success in this business. And that if you're not passionate about what you're doing, there are other ways of making money from your work.

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