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4: The Impact Equation, Chris Brogan

Everyday MBA

00:00

The Voice of Your Writing

In a traditional zulu greeting, hella, instead of hallo, it is, sau dona, which means i see you. When we do so, horribly, a pepis communicator, san something tin to communicate a message on behalf of the organization we served is we san, we a lot. That makes very clear they were talking to multiple people, but inclination was consumed one to one. It's easily where someon falls off o the purchasing a put ot a platform. Remember that people purchase ideas. Eeder that people buy enjeer concepts. The same would hold truthful preachers as it would for people selling.

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