Avoid Spreading Yourself Too Thin

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Niko Mercuris is a serial entrepreneur who's built multiple multi-million dollar companies over 25 years, primarily in sales and marketing. He scaled call centers to over 230 employees that generated 14,000 sales per week—experience he documented in his Amazon bestselling book "2451 Sales Per Day." He's also the author of "Millionaire Mindset Mastery" and has been investing in real estate and financial markets since 2001. After losing $4 million in the 2008 crash, he rebuilt by diversifying into alternative assets and now coaches business owners on scaling operations, sales systems, and building sustainable wealth.

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➡️ Talking Points

00:00 – Intro

01:25 – The Mindset of Successful Investors

06:16 – How Niko Learned to Invest

13:20 – Surviving the 2008 Financial Crisis

17:58 – Hitting Rock Bottom

22:08 – Why Chasing Money Fails

24:05 – Beating Fear and Greed in Investing

27:42 – Using Leverage With Discipline

31:45 – Sponsor Break

34:29 – How Leverage Goes Wrong

38:43 – How Long It Takes to Learn Investing

43:09 – Best Investing Types for Beginners

48:25 – Sponsor Break

50:55 – The Biggest Trading Mistake

52:24 – What Really Drives Profits

55:52 – Niko’s Evolving Money Mindset

1:01:08 – When to Start Investing

1:07:03 – Advice to My 20-Year-Old Self