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S8 E4: Ask Questions (Jonah Berger)

The Next Big Idea Daily

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How to Use Questions to Strengthen Your Relationships

The key insight of these set of questions is social connection happens when people reveal things about themselves. And it encourages the cycle of revealing things which deepens the social connection. The challenge is getting people to go there though because most people, someone asks, how are you? Don't jump into revealing things about their personal life. But by starting safe and then slowly building toward these more revelatory questions, you can get people to revealThings about themselves and deepen connection.

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