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EP 23 - Difficulties of Scaling TikTok Ads, State of Facebook Ads, and MORE
Adspend with Ash Melwani and Rabah Rahil
What's the Difference Between Paid and Community Content?
Paid is really just fuel for the fire, right? Because it's very difficult to directly attribute any kind ofmeaningful acquisition to paid an am. I've cooled significantly on tick talk in the last six months, whereas many people have not. Gogles up around 60 % year to d so this is basically, yes, it's pretty big. This is o basi channels ou c, essentially, versus two or three years ago. The biggest spending quarters compared to the previous period are O basi and Tik tak. So gogles' spend down about 25% over all; face books still largest channel by orders of magnitude.
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