Shopify - Should We Still Use Amazon?

I've always had it as the last thing on my list I've been like I'll try and sell on all these other places first. But what's beautiful about this system is that you do not have to prioritize Amazon or any of these other channels to get sales there. Look forget Amazon focus on your shop and if you market effectively is spilled into everything else because like May 2020 I became a USA Today best seller with Shopify. That month it says it said that we sold 40,000 books but the leftover from Amazon that we enter the USA Today best sellers was $1 million.