Navigating Public Company Realities

This chapter explores the complexities of taking a company public, specifically on NASDAQ, and the challenges that come with it, such as insider trading rules and SEC filings. The speaker shares personal insights from their experience as CEO of Pets.com, reflecting on the emotional toll of financial decision-making and the impact of layoffs during turbulent times. Additionally, the chapter critiques venture capital dynamics in Silicon Valley, emphasizing the importance of lived experience in leadership and investing.

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Julie Wainwright, founder of The RealReal, reveals how she built a billion-dollar resale marketplace that transformed luxury fashion. In this exclusive Foundr Podcast interview, Julie shares how she scaled The RealReal to over $1B in revenue, reached 38 million members, and took the company public on the Nasdaq.

From her early lessons at Pets.com to reinventing resale as “cool” and breaking into the luxury market, Julie unpacks the strategies, risks, and mindset shifts that fuelled her success. Whether you’re building an eCommerce brand, launching a marketplace, or navigating setbacks as a founder, this interview delivers invaluable lessons on execution, resilience, and scaling big ideas.

What you’ll learn from this interview: • How Julie identified an opportunity Amazon couldn’t replicate and turned it into The RealReal • The strategies she used to seed supply and build a two-sided marketplace • Why values-driven hiring and culture were critical to scaling past $1B in revenue • Lessons from shutting down Pets.com and how it shaped her next venture • How she navigated taking The RealReal public and the realities of IPO wealth • The impact of COVID on The RealReal and what it taught her about resilience • Why values alignment and integrity are the most important traits in your team and board

By the end of this interview, you’ll walk away with proven insights from one of the most experienced entrepreneurs in Silicon Valley—so you can build, scale, and sustain your own eCommerce or marketplace business with clarity and confidence.

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HOW WE CAN HELP YOU SCALE YOUR BUSINESS FASTER

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PREFER A CUSTOM ROADMAP AND 1-ON-1 COACHING?

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CONNECT WITH NATHAN CHAN

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LinkedIn → ⁠https://www.linkedin.com/in/nathanhchan/⁠

CONNECT WITH JULIE WAINWRIGHT

Website → ⁠