5min chapter

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Dr. Noam Sobel: How Smells Influence Our Hormones, Health & Behavior

Huberman Lab

CHAPTER

How to Generate Smells in Silico in Computers

Sally Kohn: There's been this idea that there will soon be Google smell, not to call out Google is the only search engine. She says if people perceive certain odors similarly, you could imagine that odors could be manufactured or co-opted in order to elicit richer sensory experiences and drive choice-making. Kohn: Half of our lab is devoted to this question of, of ultimately digitizing smell.

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