
Ben Keyser, VP of Product at Contentful: delivery models
Product Love
00:00
The Dul Track O Egile Process in Product Management
When i joined contemptful and the model that i had been very familiar with at different times, at different moments of my career, was product ownership. The process that we embrace is called dul track o egile. It's a jeff patten writes about it in and use or story mapping. And what this means then is the team is basically on a linear track from discovering something that they want to do all the way through to the launch and delivery,. before they can really pull their head up and think about the next thing to do.
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