Osom: People think it's easy to throw an event, but there are many little things that can go wrong. She says the more pre planning you can do for your event, the better it's going to be. Osom: Any time i spend anything, i'm up dating my budget and just making sure those costs are being recorded.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Sophia Patten, Head of Events for Workweek.
Sophia plans and runs all kinds of different events both for the Workweek brand and their individual newsletter creators.
Events are a super hot-button topic for newsletter operators right now. With the potential to grow community, boost audience growth and add new revenue streams.
We discuss:
- when should you run your first event? And why?
- how to plan your first event
- tips for improving your events and translating it into business results
You can find Sophia on Twitter, and Louis is at @louisnicholls_ .