Can You Make Your Product More Rare?

If you've had a product that effectively isn't scarce and it's actually been drawn up sort of to men segments market, can you then make it scarce? Does that make sense? So actually like limit availability? Well, I have a limited availability. With respect to segmentation, that's a, that's not an uncommon strategy. If you're kind of the like FedEx is the one I'm thinking of, they, though they didn't employ a scarcity strategy, but they were like the only supplier with respect to overnight shipping.