The Importance of Conversion Rate Optimization

Trying to launch 100 tests is not as productive as launching five really great tests. Don't try to run 100 active tests because you're basically at 10,000 visitors. You're not going to hit statistical significance probably for what? Five months, six months of data collecting till you get there. And so when you don't want to run so many tests when you have a smaller audience, but even if you have a larger audience is I still don't propose running so many tests. It's the no brainer option that people always end up choosing - allowing them to make that decision for themselves.

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